Su Wen Herbs® Company Values

Giovanni_MaciociaSu Wen Herbs® is a small family-run business, founded in 1994 by world-renowned Author, Acupuncturist and Master Herbalist, Giovanni Maciocia®. The business continues today with the aim to continue Giovanni’s legacy;

  • to share his vast knowledge and materials to help educate practitioners and students alike;
  • to ensure Giovanni’s formulas, Su Wen Herbs® continues to be made available to support today’s practitioners and future generations, to improve clinical results in their practice;
  • whilst committed to offering only the highest quality products;
  • with people’s health, well-being and the future of our planet at the heart of what we do.

Devoted to Empowering Students and Practitioners
Dedicated to empowering practitioners and students in their acupuncture and Chinese herbal therapy studies and practice, we are committed to continue to offer Giovanni Maciocia’s® formulas, Su Wen Herbs®, made to the highest quality standards, at the best possible prices, all year round.

To further support practitioners in the use of the Su Wen Herbs® supplements we offer students and practitioners complimentary training courses, educational webinars and comprehensive presentations by Giovanni and other experts in the practitioner community, to continue to share Giovanni’s knowledge and legacy with future generations, in the acupuncture and herbal industry. If you would like to see any specific training or webinars, please let us know.

We also have a practitioner support team dedicated to answering any questions students and practitioners may have on the products.

Dedicated to Offering the Highest Quality Products
Our manufacturing facilities in California and Oregon, United States, meet with FDA current Good Manufacturing Practices and benefits from state-of-the-art equipment, and is TAF and ISO certified.

Our manufacturing facility in the Netherlands, in the European Union, meets the latest standards in terms of production, legislation, and certification following the quality systems HACCP Plus, Z-GMP (this is hospital pharmacy GMP), HKZ, NAN (Dutch for Good Pharmacy Practice) and FSSC22000.

The formulae are produced using only fully authenticated concentrated herbal powders, made from raw herbs sourced from suppliers adhering to Good Agricultural Practices (GAP) and processed in environmentally controlled facilities. The formulas contain:

  • No Aristolochic acids;
  • No Hydrogenated oils;
  • No magnesium stearate;
  • No animal products;
  • No heavy metals;
  • No contaminants;
  • No shellfish;
  • No minerals;
  • No toxic herbs or banned herbs.

Committed to Vegetarian and Vegan Friendly Products
Approved by the Vegetarian Society, the Su Wen Herbs® formulas are all vegetarian and vegan friendly.

Supporting Local Distributors
We collaborate with local distributors throughout the United States, the UK and Europe to ensure our students and practitioners can access the Su Wen Herbs® formulas in their local regions, with expert knowledge of the formulas and excellent customer service, whilst managing the distribution of the products in the most sustainable way, reducing our global carbon footprint. We are always looking for new distributors in new regions so please feel free to contact us if you are interested in becoming a distribution partner.

Promoting Sustainable Packaging
We use the minimum packaging necessary to protect and deliver your orders. All of our cardboard is sourced locally and either reused or made from recycled board and items within our boxes are protected by a recycled filler paper. We are working on replacing our mailer bags with paper padded mailer bags and plan to introduce these in 2023.

The Three Treasures® and Women’s Treasure formulas®, and Little Treasures® granules are currently supplied in HDPE (High Density Polyethylene) plastic bottles. Whilst this material can be recycled, we recognise that it is a virgin material and we are currently exploring different packaging options such as rHDPE (High Density Polyethylene made from recyclable plastics) and bio-based products.
The Little Treasures® liquid concentrates and hydrophilic concentrates are supplied in recyclable glass bottles.

Championing School Collaboration
We partner with TCM schools globally to offer access to Giovanni’s educational materials, and offer a number of bursaries to Acupuncture and TCM schools to support students in their learning, whilst they embark on their educational journey into TCM, to make a difference to future communities, through the practice of acupuncture and Chinese herbs. We also offer a number of awards to celebrate graduates who have performed exceptionally in their Acupuncture and TCM studies, to help them in their transition into clinical practice, further supporting the future generation of practitioners.

Giving Back

Giovanni Maciocia FoundationThe Giovanni Maciocia Foundation was created in Giovanni's memory, to continue his legacy to support the acupuncture and TCM communities, using their expertise in this field to make a positive difference to those who need it, at a time when they need it most.

Customers are welcome to make a donation during checkout when purchasing any of the Giovanni Maciocia products and a percentage of all sales made through goes towards the Giovanni Maciocia Foundation, of which the funding will be shared amongst our charitable partners, Acupuncturists without Borders, Healing Opportunities and the Jade Screen Project.

Interested in donating?